Building distinctive brand experiences across strategy, design systems, campaigns and digital platforms.
I’m André Pires, a London-based Creative Director with 15+ years across global consulting, fintech, technology and agencies. I help brands translate strategic ambition into visual systems, campaigns and experiences that are distinctive, scalable and built for real-world teams.
Projects
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BCG Brand Update
A stronger brand to match BCG’s 2030 ambition — and a bolder, more consistent way to express the value they deliver.
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Nike "Esto es Boca" Campaign
The project combined football culture, visual identity, campaign storytelling, digital design, photography, and retail activation to celebrate Boca Juniors and the launch of the new Nike kit.
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Revolut
The goal was innovation at scale: creating a brand system that could keep up with Revolut’s fast-moving product and market ambitions.
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Nike: Campaigns, Culture & Brand Experiences
A series of Nike Argentina campaigns and brand experiences connecting product launches, sport culture, retail, digital platforms, photography, and interactive installations — translating Nike’s global brand language into locally relevant work across Buenos Aires.
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Creative Direction for Global Brands
A multidisciplinary portfolio of brand identity, digital platforms, motion, and interactive work for global clients including FOX, IBM, Oreo, Visa, NatGeo, and Mercedes — shaped through design leadership, stronger briefing processes, and collaboration with designers, developers, and motion specialists.
About me
I’m a London-based Creative Director with 15+ years of experience building brand identities, campaign systems, digital experiences and scalable design frameworks. His career spans global strategy consulting, high-growth fintech, technology startups and award-winning agency work, including roles at BCG, Revolut, Serverless, R/GA and DHNN.
My work combines strategic clarity with strong visual craft, moving from brand systems and governance to campaign storytelling, art direction, motion, interactive media and digital platforms. I’ve led and mentored design teams across regions and disciplines, helping organisations create work that is distinctive, consistent and scalable.
My recognised work includes Nike “Esto es Boca,” Nike VaporMax Installation, Nike React Table and Oreo 360° Interactive Experience, awarded at El Diente de Oro.
Recognition
Gold, El Diente de Oro, 2018 - Design & Branding - Nike "Esto es Boca"
Silver, El Diente de Oro, 2018 - Graphic & Art Direction - Nike "Esto es Boca"
Bronze, El Diente de Oro, 2018 - Digital Design - Nike React Table
Craft Interactive, El Diente de Oro, 2017 - Oreo 360° Website & Video Experience
Craft Interactive, El Diente de Oro, 2017 - Nike VaporMax Physical Installation
Let’s build something new!
Available for Creative Director, Brand Creative Lead and design management opportunities across brand, campaigns, digital experience and design systems.