Revolut — Scalable Brand System for Growth

Branding

2021

At Revolut, I directed visual identity across brand, marketing, product communications, in-app marketing and acquisition touchpoints during a period of rapid growth. I led a team that built a scalable design system used by 100+ designers, marketers and product teams across 40 regions, improving creative consistency and production speed across campaigns, product communications and high-volume marketing channels.

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Revolut is one of Europe’s most recognisable fintech brands, reshaping how people manage money across borders, currencies, products, and everyday financial behaviours. In a fast-moving financial platform spanning payments, savings, investing, business accounts, and global transfers, design plays a critical role: making complex services feel simple, distinctive, trustworthy, and easy to use.

Revolut

The Brand Team brought together visual, product, and motion designers to translate the speed, simplicity, and delight of the Revolut experience.

While leading Revolut’s Brand Team, I worked closely with market strategists and senior leadership, including the CEOs, to explore, test, and refine creative strategies at pace. This proximity to decision-makers allowed us to move quickly from strategic discussion to visual exploration, then bring validated creative directions back into the team for development and rollout.

The goal was innovation at scale: creating a brand system that could keep up with Revolut’s fast-moving product and market ambitions while giving designers, marketers, and product teams the tools to execute with clarity and consistency.

The Brand Team was formed by a multidisciplinary group of visual, product, and motion designers, plus 3D illustrators and animators, working together to explore new ways of translating the Revolut experience into a distinctive visual language. Our challenge was to reflect the speed, simplicity, and delight users felt when using Revolut’s services, while building a system robust enough to scale across products, campaigns, regions, and teams.

By combining brand craft, product thinking, motion, and marketing execution, we created a more flexible design ecosystem — one that helped Revolut communicate complex financial services in a way that felt clear, modern, and easy to use.