Creative Direction for Global Brands

Branding

2021

At DHNN, I led design direction across a broad portfolio of brand, digital and motion projects for global clients including FOX, IBM, Oreo, Visa, NatGeo and Mercedes. The work spanned identity systems, digital platforms, interactive content and campaign assets, while also mentoring designers and helping grow the agency’s creative capabilities.

Creative Direction for Global Brands

Scaling craft across brand, digital and motion

My experience in DHNN marked an important step in my transition from senior designer to creative lead. It was my first experience leading a design team, supporting seven designers through the demands of high-profile global clients while working closely with the agency’s creative directors to maintain the quality, ambition, and clarity expected from the studio.

During this period, I also collaborated with the client experience team to build more cohesive and well-rounded creative briefs. This helped connect client expectations, strategic context, creative ambition, and production realities earlier in the process, giving teams a clearer foundation before moving into concepting and execution.

  • Kuwait Airways

  • FOX International Channels

  • Buenos Aires City Government

  • Flow (Pitch) Cablevión Communications

  • NatGeo

  • Flow (Pitch) Cablevión Communications

  • Fibertel Telecommunications

  • Kuwait Airways

  • Buenos Aires City Government

  • NatGeo

  • FOX International Channels

  • NatGeo

The design team was supported by a strong network of external motion designers and developers. I worked closely on the selection, briefing, and review of these collaborators, helping set expectations between the client, the agency, and the wider production team. Together, we delivered brand, digital, motion, and interactive work for global clients including FOX, IBM, Oreo, Visa, and NatGeo.